Technorati have recently joined the blogging advertising network business by launching their Blog Ad Network Technorati Media. The new service will compete with ad networks such Federated Media and Glam, and will provide advertising on CPM basis with negotiable rates. Early advertisers on the network include Honda, Acura, Toyota, t-mobile, Adobe, HP, Sandisk, MSFT, Verizon, Sun, Sony, Visa, Nike, Scion, Chevrolet, Paramount, Universal Pictures, 20th Century Fox and Best Buy, according to TechCrunch. This have been after that Technorati raised $7.5 million of financing according to a regulatory filing.

Technorati was founded to help bloggers to succeed by collecting, highlighting, and distributing the online global conversation. As the leading blog search engine and most comprehensive source of information on the blogosphere, we index more than 1.5 million new blog posts in real time and introduce millions of readers to blog and social media content. Technorati Media extends our service and value by matching bloggers and social media creators with marketers who want to join the conversation.

Posted by Hatem at 8:59 AM to Blog Ad Network | Permalink | Comments (1)

Walter Poupore, Lead Programming Writer Microsoft adCenter API, have written a series of articles over the official Microsoft AdCenter API blog about using the AdCenter API from PHP. According to his blog posts, PHP samples in V5 will be released later by May 2008. Until that day, you can find some samples over the API Blog. Current samples include :

• How to Create Ad Groups in PHP (V5)
• How to Create Ads in PHP (V5)
• How to Create Keywords in PHP (V5)
• How to Submit an Ad Group for Approval in PHP (V5)
• How to Check the Status of an Ad Group in PHP (V5)

Posted by Hatem at 9:21 AM to Microsoft adCenter | Permalink | Comments (0)

Google AdSense is rolling out a new feature allowing publishers to make ad changes without changing the ad code. AdSense is now offering hosted version of its ads which will help publishers to change their banners easily and make better experiments. I was lukcy to have this new feature already rolled out, and the difference that currently after choosing ad style, colors and channels, your ad will be saved and gived a specified slot.

The JavaScript now include only the client ID, slot number, width and height. The new google_ad_slot is a unique slot linked to your banner, so you can make any changes you want without changing the banner code. According to AdSense, changes may not appear for up to 10 minutes, so be patient after editing to see your changes running for all users. Pretty interesting feature that will certainly help to make more experiments with AdSense on your website.

Source Inside AdSense

Posted by Hatem at 6:59 AM to AdSense Program | Permalink | Comments (3)

A new AdWords ad performance tool is available today called "Campaign Optimizer". The tools aims to provide personalized campaign ideas in just minutes, to get better performance and increase your advertising return. some of the ideas that Campaign Optimizer might propose to help improve your campaign's performance:

• Change daily budget. Budget adjustments can affect your ad visibility and bring you more traffic.
• Add new keywords. Campaign Optimizer proposes targeted keywords that relate to your landing page.
• Change keyword matching options. The right matching option can help you reach customers more effectively.
• Adjust keyword maximum cost-per-click bid. Your maximum CPC bid (in addition to your ad quality) affects your ad position.
• Change ad text. Your ad text affects your click-through rate.

Via Inside AdWords

Posted by Hatem at 7:38 PM to Experience | Technology | Permalink | Comments (1)

I thought that AuctionAds was launched by the same guys of TLA, which owned by MediaWhiz, until last saturday's announcement over TLA. According to their blog post "MediaWhiz started off as a minority share holder in AuctionAds", when the project seems to be successful they acquired the whole company. Congratulation for AuctionAds who made of eBay Auctions a successful advertising product that collected 20,000 publishers in just four months and received eBay Star developer award for 2007.

Posted by Hatem at 8:21 AM to Auction Advertising | Permalink | Comments (0)

AdMob just launched a new landing pages tool for advertisers which will help creating mobile web pages for their ads. An amazing new tool very easy to use with drag and drop and you can see a live preview of your web page directly from the tool. The pages created will be hosted on AdMob servers and you can submit your page by SMS to preview it on your mobile device.

I had a phone interview with Omar Hamoui, founder and CEO of Admob, last Friday and this is one of Admob's commitments that they are currently keeping the focus on, in addition to optimizations of their mobile network. Speed could be very well noticed over the statistics which have been recently improved with a new AJAX-based interface and flash graphics. Today even if you don't have a mobile site, you can create a campaign and generate traffic to your product. I think it's a very promising move.

Posted by Hatem at 7:07 AM to Mobile Advertising | Permalink | Comments (0)