Walter Poupore, Lead Programming Writer Microsoft adCenter API, have written a series of articles over the official Microsoft AdCenter API blog about using the AdCenter API from PHP. According to his blog posts, PHP samples in V5 will be released later by May 2008. Until that day, you can find some samples over the API Blog. Current samples include :

• How to Create Ad Groups in PHP (V5)
• How to Create Ads in PHP (V5)
• How to Create Keywords in PHP (V5)
• How to Submit an Ad Group for Approval in PHP (V5)
• How to Check the Status of an Ad Group in PHP (V5)

Posted by Hatem at 9:21 AM to Microsoft adCenter | Permalink | Comments (0)

Google AdSense is rolling out a new feature allowing publishers to make ad changes without changing the ad code. AdSense is now offering hosted version of its ads which will help publishers to change their banners easily and make better experiments. I was lukcy to have this new feature already rolled out, and the difference that currently after choosing ad style, colors and channels, your ad will be saved and gived a specified slot.

The JavaScript now include only the client ID, slot number, width and height. The new google_ad_slot is a unique slot linked to your banner, so you can make any changes you want without changing the banner code. According to AdSense, changes may not appear for up to 10 minutes, so be patient after editing to see your changes running for all users. Pretty interesting feature that will certainly help to make more experiments with AdSense on your website.

Source Inside AdSense

Posted by Hatem at 6:59 AM to AdSense Program | Permalink | Comments (1)

A new AdWords ad performance tool is available today called "Campaign Optimizer". The tools aims to provide personalized campaign ideas in just minutes, to get better performance and increase your advertising return. some of the ideas that Campaign Optimizer might propose to help improve your campaign's performance:

• Change daily budget. Budget adjustments can affect your ad visibility and bring you more traffic.
• Add new keywords. Campaign Optimizer proposes targeted keywords that relate to your landing page.
• Change keyword matching options. The right matching option can help you reach customers more effectively.
• Adjust keyword maximum cost-per-click bid. Your maximum CPC bid (in addition to your ad quality) affects your ad position.
• Change ad text. Your ad text affects your click-through rate.

Via Inside AdWords

Posted by Hatem at 7:38 PM to Experience | Technology | Permalink | Comments (1)

I thought that AuctionAds was launched by the same guys of TLA, which owned by MediaWhiz, until last saturday's announcement over TLA. According to their blog post "MediaWhiz started off as a minority share holder in AuctionAds", when the project seems to be successful they acquired the whole company. Congratulation for AuctionAds who made of eBay Auctions a successful advertising product that collected 20,000 publishers in just four months and received eBay Star developer award for 2007.

Posted by Hatem at 8:21 AM to Auction Advertising | Permalink | Comments (0)

AdMob just launched a new landing pages tool for advertisers which will help creating mobile web pages for their ads. An amazing new tool very easy to use with drag and drop and you can see a live preview of your web page directly from the tool. The pages created will be hosted on AdMob servers and you can submit your page by SMS to preview it on your mobile device.

I had a phone interview with Omar Hamoui, founder and CEO of Admob, last Friday and this is one of Admob's commitments that they are currently keeping the focus on, in addition to optimizations of their mobile network. Speed could be very well noticed over the statistics which have been recently improved with a new AJAX-based interface and flash graphics. Today even if you don't have a mobile site, you can create a campaign and generate traffic to your product. I think it's a very promising move.

Posted by Hatem at 7:07 AM to Mobile Advertising | Permalink | Comments (0)

Today AdSense Referrals goes public after about four months of testing. The new version will be rolled out progressively to all publishers in referrals-supported languages. Best feature in the new referrals version that it provide more than Google products, and include products from thousands of AdWords advertisers so you can have a better choice of what could better fit with your blog or website. From AdSense Blog :

• Expanded product inventory: While many of you have had success referring one of our Google products, some of you weren't able to find a product that fit the context of your site. Referrals 2.0 offers products from thousands of AdWords advertisers, so you can find the right ads for your sites.
  
  
• Category and keyword targeting: With thousands of products available, it can be difficult to decide which ads will perform best on your site. That's why we give you the option to refer products by category and keyword. You can narrow down the types of ads you want to display and let AdSense figure out which ones will perform best on your site. Whether you want ads for a specific category, advertiser, or product, referrals 2.0 will give you the control to decide.
  
  
• Ad unit optimization: It can be tricky picking the best ads for your site, so we've included ad unit optimization for referrals. When you create a new referral ad unit, simply select the Pick best performing ads option. We'll then compare your selected ads to other relevant ads, and serve the ads we expect to perform best on your site.
  
  
• Better targeting for pages with multiple themes: With standard contextual targeting, ads may not match up directly with the text around them if there are a number of themes on the page. With referrals, you can select unique “keywords” for each ad unit to narrow the targeting directly to the theme you want. Better targeting means higher earnings for your site.
  
  
• Greater compensation for high-quality traffic: Since referrals are paid on a cost-per-action (CPA) basis, your traffic matters. If the traffic you send to advertisers is more likely to turn into a completed sale or lead, you will earn more with referrals.
  
  
• Add your seal of approval: Unlike AdSense for content ads, our program policies allow you to make specific references to referral ads on your site. If you endorse the product that you are referring, feel free to let your users know. By adding your personal review of the products you refer, you can help your users make more informed choices.
  

Posted by Hatem at 1:48 PM to AdSense Program | Permalink | Comments (0)