Mobile Advertising Experiments
In the last months I have optimized the mobile edition of our website for mobile phones, and started to experiment some advertising programs for mobile. Of course our mobile website receive already traffic since two years so the experiments was more easy to do. First month revenue was very small, certainly because I didn't choose the right configuration for ads and the best positions.
Second month I optimized the ads positions and settings and I was surprised that results have increased considerably ! Currently in just one week the revenue is 3 times higher than our revenue from chitika ads in the whole network ! Amazing especially if there is no comparison at all between the traffic on the website and traffic on the mobile website. Also notice that we don't give big importance to chitika ads on the website as we implement it more for experimental purpose.
Interesting to make the point and see very clearly that something new is invading the internet advertising market which is the mobile advertising. Many study proved that mobile advertising in USA and Europe will exceed the $1 billion before 2009, see Visiongain's Mobile Advertising Conference 2006.
Mobile advertising is certainly the future of internet advertising and I expect that revenue will increase much much more in the next months. Admob one of the lead in mobile advertising market have an average growth of 64% in just 6 months from March to November 2006.
I'm currently doing more experiments with other mobile websites so I'll make a larger coverage in other articles about mobile advertising and the different opportunities, especially that we talk today about mobile 2.0 and the new generation of mobile websites.
