Podcasting to Generate $400m in Ads by 2011
Mike Shields in MediaWeek reported that podcasting will generate up to $400m in ads by 2011. According to report by eMarketer which finds that spending on podcasting advertising will quintuple over the next five years, from a paltry $80 million base in 2006 to a $400 million market in 2011. Reports predict also that Google will be a major player in this growth.
Podcasting, the hot new media darling before YouTube mania swept in, is poised for a major growth spurt in ad dollars, despite the fact that the young medium’s usage has failed to match the recent proliferation of Apple’s iPod and other MP3-playing devices.
