How Will StumbleUpon Hit the Advertising Market?
What is interesting today is that StumbleUpon is growing fast and advertising opportunity become very interesting here. The most interesting feature here is that you are able to target the exact audience you want based on personal interests, location, age and gender. This is possible thanks to StumbleUpon profiles.
In addition that advertising with StumbleUpon is very transparent, as a regular user of StumbleUpon I used to search for content based on certain keywords or tags, in case a sponsored link have been purchased it will be displayed with the same system without having any other ads or banner shown. In most cases you won't notice the difference, while sponsored links have the ability to see how many people rated their pages "thumbs-up" or "thumbs-down".
StumbleUpon advantages:
- Distribution guarantee of your link
- Targeted visitors
- No clickthrough required
The inconvenient here is that StumbleUpon will get less trust than before, since their system was based on user's opinions and now purchased links could make things different.
Finally, click-fraud which worry all advertising companies is not thrilling StumbleUpon at all since they claim to not syndicate paid listings to third parties - the primary source of click-fraud in pay-per-click networks. Can't say their system is Zero click-fraud, anyone can register multiple accounts and choose fake interest, this still StumbleUpon have to serve paid listing in first place to guarantee visibility, avoiding click-fraud remain always a big problem.
For more information StumbleUpon Ads.
