The deal seems going to exceed the 2 billions, according to a Wall Street Journal article. But after that Microsoft showed interest last week, who is going to acquire finally the remaining pieces of DoubleClick ? Google this week seems to be more interested and some reports speculate that this figure could give Microsoft pause. DoubleClick estimated to hold 1,500 advertising customers and generated $150 million in sales in 2006. Via
Slashdot.
Google has thrown its hat into the ring against Microsoft and (reportedly) Yahoo and AOL. Most of the stories quote a Wall Street Journal piece that is only available to subscribers. Google's entry into the bidding may boost the price for the remaining pieces of DoubleClick (parts of the company having already been sold off) to $2 billion, twice what its current owners paid for the whole thing.
