Technorati have recently joined the blogging advertising network business by launching their Blog Ad Network Technorati Media. The new service will compete with ad networks such Federated Media and Glam, and will provide advertising on CPM basis with negotiable rates. Early advertisers on the network include Honda, Acura, Toyota, t-mobile, Adobe, HP, Sandisk, MSFT, Verizon, Sun, Sony, Visa, Nike, Scion, Chevrolet, Paramount, Universal Pictures, 20th Century Fox and Best Buy, according to TechCrunch. This have been after that Technorati raised $7.5 million of financing according to a regulatory filing.

Technorati was founded to help bloggers to succeed by collecting, highlighting, and distributing the online global conversation. As the leading blog search engine and most comprehensive source of information on the blogosphere, we index more than 1.5 million new blog posts in real time and introduce millions of readers to blog and social media content. Technorati Media extends our service and value by matching bloggers and social media creators with marketers who want to join the conversation.